Build Your Investor Website
Being a real estate can be tough if you can’t get enough leads of motivated sellers. Increasing competition, declining home values and a soft lending market make it tough on investors.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. There really isn’t. The question is, how do you find them?
One of the best ways I’ve found to locate motivated sellers is on the internet. Of course, there is no shortage of services offering lists of motivated sellers. What I’m intimating is a website that an investor controls and owns. Basically, a motivated lead funnel, or website, that you own.
So how should you execute such a solution? A timeless web design is where it all starts. It should demonstrate that you are a serious buyer and know how to solve their problem. It should illustrate that you have solved dilemmas for other motivated sellers. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. It should have a way for them to send their contact information and property details to you.
Begin with an expert internet solution that you build yourself or hire someone to create. Optionally, you could customize a template that you purchase. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Paying someone to do it will obviously take capital. Your time is important and you should decide what it’s worth. Do you want to make yourself worth $20 an hour in developing the solution yourself? Do you have more time than money?
Happy customer testimonials should be littered throughout. Transfer your offline credibility kit that you use with sellers to your website. Streaming audio testimonials are very effective if you have them. You may also want to put some streaming audio testimonials. Happy customers have proven, time and time again, to be the most persuasive part of sales.
Use persuasive content to encourage your visitors to give you their information using your online forms. Dan Kennedy is a super resource here and I recommend following him where possible. He’s a true pro when it comes to writing copy. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. You’ll drastically increase your leads by including a call to action on each page.
Finally, include plenty of lead generators. These are forms online that your visitors fill out. Use the forms to obtain the contact information of the visitor as well as their property details. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Once the website is up and running the last item to check off is getting visitors to it. While MSN may not be the best choice, advertising on the other major search engines using PPC is a great way to do this. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. When you start getting visitors you may discover that you need to modify your content. If it turns out that you’re not getting as many leads as you would like try having your copy critiqued for improvments. You can increase your conversion rates by utilizing squeeze pages and landing pages.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.